With its Gold Coast address, Aurélien is offering the ultimate in luxury amenities and location. The name “Aurélien” cleverly references the gold element of its historic and upscale neighborhood. The brand look & feel is refined, contemporary elegance. To appeal to millennials, the brand couldn’t be too stuffy so we crafted a look that balances luxurious confidence with relaxed satisfaction. It fits right in with the boutique couture brands that thrive on nearby Oak Street. The patterns and colors of the brand echo the art-deco finishes on the exterior while complimenting the artful interior design, done by Karen Herold of Studio K.
My involvement on this project included naming, logo design, brand identity, website and full build out of market materials and advertising plan.